The Australian property market is renowned for its dynamic nature, characterized by fierce competition and complexity. Navigating this landscape requires more than just a keen eye for potential homes; it demands a deep understanding of market trends, negotiation tactics, and the subtleties of property valuation. This is where a buyer’s advocate becomes indispensable.

What is a Buyers Advocate?

A buyer’s advocate, or buyer’s agent, is a licensed professional dedicated to representing the buyer’s interests in a property transaction. Unlike real estate agents who represent the seller, buyer’s advocates work exclusively for the buyer, offering a suite of services from property search and evaluation to negotiation and settlement. André Pereira, Director at Bright Property Advocates, notes, “Buyers agents or buyers advocates assist buyers in searching, analyzing, and negotiating residential and or commercial property.”

Their expertise and insider knowledge are crucial in making informed decisions, particularly in a market as competitive as Australia’s. Buyers’ advocates have access to off-market and pre-market properties, leveraging a network of contacts to find the best deals. “Our ongoing market activity enables us to generate a network of sellers agents whom we can source properties from before they become available to the general public,” says Pereira.

Why Use a Buyers Advocate?

The benefits of engaging a buyer’s advocate are manifold. They save time and stress by handling the exhaustive process of property search and acquisition. Moreover, their negotiation skills can save buyers thousands of dollars by securing properties at or below market value. Michael Simms, Founder of Simms Property Group, highlights the strategic advantage provided in competitive markets, stating, “Buyer’s advocates are skilled in auction strategies, understanding when to bid, how much to bid, and crucially, when to stop.”

Buyers Advocate vs Real Estate Agent

The key difference between a buyer’s advocate and a real estate agent lies in whom they represent. “A real estate agent represents the seller’s interests, aiming to secure the highest possible price,” Pereira explains. In contrast, buyer’s advocates prioritize the buyer’s needs, striving to find and secure the right property at the best price.

How to Choose the Right Buyers Advocate

Selecting the right buyer’s advocate involves checking their qualifications, experience, and client testimonials. Ensure they are licensed and possess an intimate knowledge of the local property market. “Good buyers agents invest into developing good relationships and networking with local real estate vendors agents,” says Pereira, highlighting the importance of a well-connected advocate.

The Buyers Advocate Process

The process of working with a buyer’s advocate is tailored to meet individual needs, from the initial consultation to property settlement. They develop a customized strategy based on the buyer’s criteria, conduct thorough property searches, and handle negotiations and settlement procedures. This bespoke approach ensures that buyers are matched with properties that meet their specific requirements and financial situations.

The Cost of Engaging a Buyers Advocate

Fees for buyer’s advocates can vary, with some charging a fixed fee and others a percentage of the purchase price. André Pereira notes, “Different buyers agencies have different price models, for the full search companies charge from 1.5% – 2% of the property price.” Despite the cost, the value a buyer’s advocate brings to the table can far outweigh the expense, saving buyers time, stress, and money in the long run.


In the competitive arena of the Australian real estate market, a buyer’s advocate can indeed be your secret weapon. Their expertise, access to off-market properties, and negotiation skills provide buyers with a strategic advantage. Whether you’re a first-time buyer or a seasoned investor, consider whether engaging a buyer’s advocate could be the key to securing your ideal property in this complex market.

Frequently Asked Questions About Buyers Advocate

Absolutely. The strategic advantage, time savings, and potential financial benefits they offer make them a valuable ally in the property buying process.

In 2024, areas like Perth are currently experiencing significant growth, making them hotspots for investors and homebuyers alike.

Market values vary widely across regions. A buyer’s advocate can provide valuable insights into fair market prices and investment potential.

No, buyers advocates can provide significant benefits for purchases at all price points, offering expertise that can save money and improve outcomes for any buyer.

If you’re seeking an edge in a competitive market, require expert guidance, or wish to save time and avoid stress, a buyer’s advocate could be incredibly beneficial for your property search.

A special thanks to André Pereira of Bright Property Advocates and Michael Simms of Simms Property Group for their invaluable insights shared in this blog. Their expertise has significantly enriched our understanding of the Australian property market and the crucial role of buyers’ advocates. We’re grateful for their contributions, which have illuminated the path to successful property ownership for our readers.

Disclaimer: The content of this article is general in nature and is presented for informative purposes. It is not intended to constitute tax or financial advice, whether general or personal nor is it intended to imply any recommendation or opinion about a financial product. It does not take into consideration your personal situation and may not be relevant to circumstances. Before taking any action, consider your own particular circumstances and seek professional advice. This content is protected by copyright laws and various other intellectual property laws. It is not to be modified, reproduced or republished without prior written consent.


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